The UpGobble! movement derives its name from several sources. First, there's the expression "gobble up" which means "eat a large amount of food quickly." This is something that is done on Thanksgiving. The word "gobble" is also a reference to the sound that a turkey makes. Finally, the "up" is symbolic of promoting, which is what this group does. Hence we are promoting turkeys, the symbol of the holiday. The logo for the movement was designed to very literally depict this sentiment.
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